Jon Frum Art Foundation traces its genesis to Sydney College of the Arts in 2001.

The core group at that time was C.C. Ross-Smith, Nicholas Pike and Nikola Knezevic.

The tightness of the group as a whole comes paradoxically from the cultural diversity of its members which in many ways epitomises the best of the Modern Australian Social Model with Sydney, "The Geneva of the Tropics" at its centre.